BENETTON HEADQUARTERS COMPETITION
Client: Gruppo Benetton, SpA
Location: Tehran, Iran
Total Floor Area: 128,359ft2 / 11,925m2
Corporate Office / Retail + Apartments
Renderings: ©HTDSTUDIO DESIGNOFFICE
Mercedes Benz Business Center
U2 Landmark Tower
BRANDING / PRODUCTS
PUBLICATIONS / MEDIA
Landmark building near Tarjish Square.
Isolation of floor units anticipate future seismic activity.
Staggered juxtaposition maximizes views, and creates various 'green shelves' for rain capture, irrigation, and shading during summer months.
These green shelves accommodate lush, climbing vines and vegetation for sound absorption and passive temperature control.
Cast glass discs are embedded at the ground floor and parking slabs for natural light and weight reduction.
PRESS / DIGITAL
Sumit Singhal, "Benetton Headquarters inTehran, Iran by HTDSTUDIO DESIGNOFFICE" , AEC Cafe, May 18th, 2012(see online)
View from street level.
Subgrade parking garage.