BENETTON HEADQUARTERS COMPETITION


Client: Gruppo Benetton, SpA
Location: Tehran, Iran
Total Floor Area: 128,359ft2 / 11,925m2
Budget: Withheld


Project Type

Corporate Office / Retail + Apartments


Renderings: ©HTDSTUDIO DESIGNOFFICE


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Benetton

Landmark building near Tarjish Square.

Isolation of floor units anticipate future seismic activity.
Staggered juxtaposition maximizes views, and creates various 'green shelves' for rain capture, irrigation, and shading during summer months.
These green shelves accommodate lush, climbing vines and vegetation for sound absorption and passive temperature control.
Cast glass discs are embedded at the ground floor and parking slabs for natural light and weight reduction.


PRESS / DIGITAL

Sumit Singhal, "Benetton Headquarters inTehran, Iran by HTDSTUDIO DESIGNOFFICE" , AEC Cafe, May 18th, 2012(see online)

Benetton Tower

View from street level.

 

Ben HQ

Facade detail.

Ben HQ

Subgrade parking garage.

Ben HQ Plans

Typical plans.